New Offer!

Lease: $499/mo for 36 mos. $4,999 due at signing

2023 Kia EV6

New Offer!

Lease: $379/mo for 24 mos. $3,999 due at signing

2023 Kia Stinger

New Offer!

2023 Kia Telluride Special Financing

2023 Kia Telluride

At home or in-store,
we're here for you

Video Walkaround
Video Walkaround
Test Drive at Home
Test Drive at Home
Home Delivery
Home Delivery
Maintenance Pick-up
Maintenance Pick-up
Purchase Online
Purchase Online

Car Shopping The Way It Should Be

Sterling Kia, Your go-to dealer for new & used Kia in Texas

Whether you're from Bryan, College Station, Brenham, or Huntsville, TX, we are deeply appreciative and dedicated to all of our loyal customers. That's why we have the reputation for providing the top level of service when you come test shop for a new or used Kia Sorento, Kia Forte, Kia Optima, Kia Sportage or Kia Soul. Whether you've had your eye on a car or SUV, we're prepared to help guide you through the process of locating the right fit, then get you behind the wheel of your next Kia.

About Sterling Kia

Sterling Kia is your top-rated full-service Kia dealer near College Station and Brenham. We're a family-owned and operated dealership that believes in offering a pleasant, positive and successful dealership experience. Buying or leasing your next car shouldn't feel stressful or taxing, and that's why our motto is "Sterling makes it easy." We're here to make sure you easily find the right new Kia or used car for your budget and needs, as well as the auto services and parts your car requires to run smoothly and without interruption.

We're proud to be a full-disclosure dealership that doesn't burden our customers from Huntsville, Madisonville and Magnolia with gimmicks or cheesy sales pitches. We believe in a pressure-free environment that allows each guests to shop our new Kia lineup and our used car lineup at their own speed. Whether you're visiting us for your next Kia Sportage, Kia Optima, Kia Telluride, Kia Soul, Kia Forte for sale, or a pre-owned vehicle, we'll make sure you feel comfortable at all times. We're also happy to offer you the option of buying one of our high-quality certified pre-owned Kia models. We stock a wide range of certified Kia models that are protected by warranty and have undergone a 100-plus point inspection for quality. When you buy a certified pre-owned Kia model from us, you'll drive off with a "like-new" Kia model that comes with low mileage, a clean title, a detailed vehicle history report and 24/7 roadside assistance for the first few months of ownership.

Our used inventory is another alternative to buying a new Kia, and includes popular cars and SUVs from a variety of brands

Financing On Your Terms

Financing your next new Kia or used car near College Station and Brenham doesn't have to be a drag on your spirit or your wallet. The Sterling Kia finance team works with a few different financial institutions, and we're sure we can get you approved for a loan or outfitted with a lease that's just right for your preference and budget. Our customers can apply for financing on our website, prior to their dealership visit as well. This will save you time and energy before your visit, and it allows us to put you behind the wheel of your next new Kia or used car even more quickly.

Our financing plans include clear and easy-to-understand terms, feasible and affordable monthly payment amounts and the lowest interest rate available. We want you to feel excited about financing your next new Kia or used car, and that's why our finance team always goes above and beyond for our customers.

Unbeatable Service

Service & Parts

Our service center is located conveniently at our College Station dealership. Because we offer a full-service menu, our customers can schedule both basic services like tire rotations and oil changes as well as brake services and more detailed repairs and part replacements. We also offer the advantage of our express service, which means your car will be in and out for a quick service in no time.

Sterling Kia is your number one new Kia dealer, used car center and service center near College Station. Visit us today and see why our commitment to our customers remains unmatched by any other local dealer.

  1. Sterling Kia

    197 North Earl Rudder Frwy
    Bryan, TX 77802

    • Sales: (979) 846-0607
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Get in touch

  • Contact our Sales Department at: (979) 846-0607
  • Contact Our Service Department: (979) 846-0607
  • Contact Our Parts Department: (979) 846-0607
  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-6pm
  • SundayClosed